Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
News & Insights
Feb 18, 2020
The State of Corporate Reputation in 2020: Navigating The Omnidriver Era
Reputation is responsible for nearly two-thirds of a company’s market value, according to a new report from Weber Shandwick and […]
Jan 29, 2020
Weber Shandwick Appoints Tyler Kim to Vice Chair, Asia Pacific
Weber Shandwick is proud to announce the appointment of Tyler Kim to vice chair, Asia Pacific. Kim will retain his […]