CREATING CULTURAL VALUE CONSUMER
We build brands by finding connection points in the real world. Our strategists and creatives help clients earn affection, affinity and purchase by delivering value to people and the world. That value can take limitless forms, like new AI-enabled technology that helps moms manage mosquito season or even a more-inclusive card game.
We energise the right platforms and the latest technology to choreograph stories that make real impact for brands and business. And we’re constantly looking for new ways to redefine how companies can create cultural impact – from CEO activism to the adoption of healthier lifestyles.
We're Known For...
- Redefining and re-energising companies and brands
- Designing powerful brand architectures and associated narratives
- Building affinity around milestone brand moments, including anniversaries and introductions
- Crafting impactful creative that affects culture and the bottom line
- Identifying and energising influencers, from micro-influencers to A-List audience movers
- Promoting food brands across the contexts of lifestyle and nutrition
- Possessing unmatched sector expertise, spanning automotive, beauty, beverage, technology and more
News & Insights
Jun 10, 2020
NO SIMPLE SOLUTIONS: BUILDING COVID-19 RECOVERY STRATEGIES
Weber Shandwick China president Lydia Lee outlines best practices for developing recovery strategies for brands and organisations navigating the COVID-19 […]
Feb 18, 2020
The State of Corporate Reputation in 2020: Navigating The Omnidriver Era
Reputation is responsible for nearly two-thirds of a company’s market value, according to a new report from Weber Shandwick and […]