The impact of marketing on brand perception is more powerful than it has ever been, and Weber Shandwick’s experience in the field stands unrivalled. Our work with brands is fuelling the imagination and aspiration, and there’s little question that our team is one of the most influential in our industry.
In order to achieve real success in today’s ultra-competitive marketplace, companies must effectively, consistently and clearly communicate the benefits of their branded offerings. That’s where we come in. Marrying a deep understanding of our clients’ value proposition and the competitive landscape, we develop content that’s increasingly helpful, relevant and useful to a target audience, and place it intelligently.
WE'RE KNOWN FOR...
- Storytelling in engaging ways and across myriad market sectors
- Distinguishing client executives as informed and insightful industry experts and advocates
- Showcasing influencer and end-user endorsements and testimonials
- Distributing content and messaging through paid media to further the audience’s journey
News & Insights
Jun 10, 2020
NO SIMPLE SOLUTIONS: BUILDING COVID-19 RECOVERY STRATEGIES
Weber Shandwick China president Lydia Lee outlines best practices for developing recovery strategies for brands and organisations navigating the COVID-19 […]
Feb 18, 2020
The State of Corporate Reputation in 2020: Navigating The Omnidriver Era
Reputation is responsible for nearly two-thirds of a company’s market value, according to a new report from Weber Shandwick and […]